Attul Sehgal

AI Decisioning & Transformation Advisor, Founder of GAIM Simulator, Author, Global Speaker

I help organisations test, govern and scale AI-enabled innovation before major investment decisions are made. I am the founder of GAIM Simulator, a simulation platform for validating propositions, market fit, customer needs and compliance risk in regulated sectors. My work combines digital transformation, AI adoption, governance, product strategy and executive education, with experience across banking, fintech, telecoms and enterprise innovation.

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Experience

Founder / Owner · Red Octopus Innovation
2017 – Present
Leading AI strategy and enablement programmes for global enterprises, embedding AI into leadership decision-making. Founder of GAIM Simulator, a simulation-first innovation engine built to help organisations decide which AI initiatives to fund.
Innovation and Digital Transformation Advisor · Rosa & Roubini Associates
Providing advisory services on digital transformation, products, eCommerce strategy, AI-driven platforms, and emerging technologies. Co-authored reports on banking sector digital transformation and neo-bank agility frameworks.
CEO & Founder · Red Zebra Analytics (3D Offers)
2011 – 2016
Founded and successfully exited fintech startup focused on using advanced analytics to create banking loyalty products and direct cashback rewards. Launched loyalty products and 3D offers to major banks in Europe and Asia. Raised seed funding through SEIS and EIS schemes. Exited post-Series A acquisition in 2016.
Head of Digital Strategy · NatWest Group / Royal Bank of Scotland
2009 – 2011
Defined digital product strategy, led mobile payments initiatives, and drove digital transformation for the banking group.
Senior Propositions Manager · T-Mobile / T-Mobile International
2004 – 2009
Led development and launch of business and consumer propositions including Mobile Broadband. Contributed to connectivity modernization initiatives across the telecommunications sector.
Management Consultant / Associate · Booz Allen Hamilton (Strategy&)
1999 – 2003
Provided strategic consulting services across multiple industries, developing business strategies and transformation roadmaps.

About

Education

Aston University
MSc, Telecommunications Technology · 1988 – 1993
University of St. Gallen
Executive Mini MBA, Business Administration · 2000 – 2001
Coventry University
BEng (Hons), Engineering

Areas of Expertise

Digital transformation strategyArtificial Intelligence (AI) decisioning and enablementAI-driven platforms and innovationProduct management and developmenteCommerce strategyFintech and banking innovation

Key Achievements

Successfully founded and exited Red Zebra Analytics (3D Offers) post-Series A acquisition in 2016Authored 'Demystifying Digital Transformation' (Springer Nature, 2024), a comprehensive guide for non-technical business professionalsCreated LinkedIn Learning course 'Digital Transformation: A Toolkit for Non-Programmers' with over 15,000 global followersFounded GAIM Simulator, a simulation-first innovation engine to help organizations screen AI initiativesOver 25-30 years of global experience building intelligent platforms and driving innovation across multiple sectorsRaised seed funding through SEIS and EIS schemes for Red Zebra Analytics

Personality Traits

PragmaticResilientEntrepreneurialResults-drivenStrategic thinkerHands-on

Contributions

Pioneered simulation-based AI decision-making with GAIM Simulator to reduce organizational risk in innovation investmentsCreated accessible digital transformation education through book and LinkedIn Learning course reaching thousands globallyDeveloped one of the first AI-powered cashback and loyalty platforms for banking sectorContributed to banking sector modernization through research and advisory on neo-bank agility frameworksAdvanced IoT and sensor network deployment for utility infrastructure at scalePublished research on artificial intelligence applications in customer service and banking